Google Analytics
Feature: Not only can you track activity on your site, Google Analytics can also be incorporated into your blog.
Benefit: You can ensure both your site and blog are getting maximum results.
Feature: You can see which pages on your site are most popular. If there is a page that has a high bounce rate, Analytics will inform you of this so you can adjust the page accordingly.
Benefit: You can avoid embarrassing broken links and wasted pages and fix the problem immediately.
Feature: You will be able to see which pages and links visitors click the most.
Benefit: I think this benefit speaks for itself!
Feature: You are able to see how visitors located your website by reviewing the keywords visitors used to find your site.
Benefit: This gives you the chance to tweak your words to get more traffic to your site. You can save you time by getting to the root of what is working and what isn’t.
Feature: You can monitor which visitors are returning and which visitors are new to your site. You can also see where they are coming from (geographically) and tally the amount of traffic to your site as a whole.
Benefit: This gives the administrator complete control of the site. It is a valuable SEO tool that can really maximize your efforts and time in web building.
Click Track
Feature: Fast and easy installation
Benefit: This is a wonderful benefit, but no proof that it is faster than Google Analytics.
Feature: Visitor Segmentation allows you to document the amount of visitors from a specific PPC campaign and what actions they took.
Benefit: This allows you to track how visitors reach your site and how you can make your keywords better. Again, this seems like the same thing as Google Analytics.
Feature: Click Track allows you to see what search engine each visitor used to get to your site.
Benefit: This can help the administrator see what search engine they should be targeting for their campaign.
Feature: Click Track boasts a one-time-rate of $495.
Benefit: This does not seem like a benefit to me if Google Analytics is free.
I would definitely choose Google Analytics until further notice. Right now, Google Analytics is the go-to service for web administrators. I don’t see the need in trying to find another service when Google seems to be offering it all at a reasonable term.
While Google Analytics is limited to a five million page view a month, I still think that is highly reasonable. The chances are you will not need a more advanced analytic tool, so why not use what’s free?
The Case for Online PR
